Climate Superhero: Campus-led Climate Change Mitigation Campaign (CCMC) through Gamification
UM EcoCampus Living Lab - Action Research Exploring the Power of Gamification for a Greener Future
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In an innovative initiative to combat climate change, one of the UM EcoCampus@UM Living Labs project under EcoCampus, UM Sustainable Development Centre (UMSDC) organized a Climate Change Mitigation Campaign (CCMC) in search of Universiti Malaya's very own Climate Superhero (Superhero Iklim), employing gamification strategies for a more sustainable future. The program, which commenced on October 30, 2023, featured group challenges and training sessions spanning six weeks.
Participants engaged in tasks aimed at addressing climate change, including identifying energy-intensive appliances, reducing daily energy consumption, recycling materials, implementing energy-saving projects, minimizing carbon footprint, and educating others on climate change mitigation strategies.
Exclusive to UM staff and students aged 18 and above, participants collaborated in groups to complete tasks, fostering teamwork and collective action toward sustainability objectives. This project, part of the UM EcoCampus Living Lab Grant (LL2023ECO014) under the UM Sustainable Development Centre (UMSDC), aimed to explore gamification's effectiveness in promoting pro-environmental behaviours.
By gamifying climate change mitigation efforts, UM aimed to inspire and empower participants to embrace sustainable practices in their daily lives. The CCMC provided a platform for experiential learning and behaviour change, driving tangible progress toward a more sustainable campus and community. UMSDC extend our heartfelt congratulations to all the winners as follows:
1st Prize Winner (RM1,500)
Group name: POKOKKITA
2nd Prize Winner (RM750)
Group name: Atmosphile19
3rd Prize Winner (RM450)
Group name: Eco Rangers
Consolation Prize: Group 1 (RM200)
Group name: Ultra-clinge-man
Consolation Prize: Group 2 (RM200)
Group name: Super Sustainable Squad
As UM continues its commitment to sustainability, initiatives like the CCMC demonstrate the university's proactive approach to addressing pressing environmental challenges. Through innovation and collaboration, UM endeavors to cultivate a culture of environmental stewardship and empower climate champions for a brighter, greener future. Assoc. Prof. Dr. Zeeda Fatimah Mohamad (Director, UMSDC) delivered a closing remark and prizes to the winners. Kudos to Dr. Nor Aishah Abdullah (Project Leader from the Department of Science and Technology Studies, Faculty of Science), Madam Siti Nor Asiah Abd. Kadir (Coordinator of Climate Superhero Project), and team members of UM EcoCampus Living Lab - LL2023ECO014 in successfully hosted this six-week climate superheroes intensive program.
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